Promotions Archives - IC Group

Category Archives: Promotions

Getting Social with Dan Gingiss

Social media has continued to grow as a customer service platform, making it an essential aspect of the overall customer experience. We

Read more

How Brands Can Build a Passionate Consumer Base Like Sports Fans

Hey folks, welcome to ‘The Loyalty Point’ with Kelly and Anthony. What we thought we would do today is, in the spirit

Read more

Why You Should be Leveraging Sweepstakes to Boost Customer Loyalty

Loyalty programs have never been perfect, and they may never be… but we think they could certainly be better. In many loyalty

Read more

The 7 Easiest Ways to Build Customer Loyalty

Customer loyalty is an essential part of your company’s prosperity, as with the Pareto Principle, 80% of future revenue will come from

Read more

The Lost Opportunities in Rebates

Rebates can offer instant benefits; with increases in short-term sales, inventory control, and product trial. They are so good at producing instant

Read more

Global Rewards Programs and Driving Redemption Costs Down!

We’re trying to help global brands control, manage and lower redemption costs of rewards points within their global rewards programs – can

Read more

Celebrate! This is the last article you need to read on millennial loyalty in its current state.

The last article you’ll ever need to read on millennial loyalty … well, for a while

So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so

Read more

How to increase revenue & profit with a rewards program

A little while back, I answered one key question in a blog that we’re always asked at IC Group.

Digital promotions planning can be a tough balancing act.

Planning for Promotions

Managing your margins, when it comes to digital promotions planning, is key, but there’s nothing more wasteful than wasted time!

In digital loyalty programs, finding the right rewards for your customers is important.

What Do Customers Really Value in a Loyalty Program?

I’ve been a member of the Red River Co-op gas loyalty program for over a decade, but things are changing.

10/11