ICG Blog | Loyalty Programs, Digital Promotions, Twitter Auto Response

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How to Lower Costs AND Lift Revenue in Loyalty Programs

If you’re running a loyalty program, you probably have two main financial objectives: lower program costs and drive more revenue. In many

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The Past, Present, and Future of Customer Experience with Blake Morgan

If you have questions about customer experience, tech, and all things business, Blake Morgan is the person to ask. So we did.

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How Customer Experience Can Shape Loyalty

Have you ever thought about how customer experience intersects with customer loyalty? What… it’s just me!? There are so many factors that

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How Brands Can Build a Passionate Consumer Base Like Sports Fans

Hey folks, welcome to ‘The Loyalty Point’ with Kelly and Anthony. What we thought we would do today is, in the spirit

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How Not to Engage Loyalty Members

If you’ve been keeping up with my posts, you might remember a little something I wrote about the Red River Co-Op program

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The 7 Easiest Ways to Build Customer Loyalty

Customer loyalty is an essential part of your company’s prosperity, as with the Pareto Principle, 80% of future revenue will come from

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IC Group invest in Fannex

IC Group Continues Investment in Fannex Alongside New Investor

IC Group is delighted to announce a new round of investment in Fannex, as well as introducing a new investing partner to

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The Lost Opportunities in Rebates

Rebates can offer instant benefits; with increases in short-term sales, inventory control, and product trial. They are so good at producing instant

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Global Rewards Programs and Driving Redemption Costs Down!

We’re trying to help global brands control, manage and lower redemption costs of rewards points within their global rewards programs – can

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A 'Direct Message' Twitter auto reply bot camapaign by IC Group.

#TwitterHaloWars Wins a CLIO!

We are excited to share the news that the Xbox #TwitterHaloWars campaign, delivered by IC Group, has officially been named a Bronze

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