Our Blog

What’s in a Name?

A loyalty program name is the first thing people encounter when they engage your company, it’s the ‘hello,’ the opportunity to create a first impression.

What Do Customers Really Value in a Loyalty Program?

I’ve been a member of the Red River Co-op gas loyalty program for over a decade, but things are changing.

Where should your rewards program fit into your marketing?

Your rewards program shouldn’t be separate from your brand building. They’re trying to achieve the same goal – loyalty.

IC Group Helps Twitter to ‘Buck the Tread’

We’re proud to announce our involvement in delivering the Twitter arm of the boundary-pushing Nike ‘Breaking2’ campaign!

Can a rewards program drive revenue and profit?

“If you could get us a profit this year then that’d be great…”

Despite loyalty management growth, the battle of the C-Levels still remains.

We’re Getting Millennials Wrong

We’re getting millennials wrong, it’s hurting loyalty programs, it’s hurting business, and we need to set the record straight.

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