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#TwitterHaloWars Wins a CLIO!

We are excited to share the news that the Xbox #TwitterHaloWars campaign, delivered by IC Group, has officially been named a Bronze

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An Interview with Shep Hyken: ‘It’s a loyalty war’

In October, we had a fantastic hour-long call with Shep Hyken, leading thinker in the worlds of customer service & experience, to

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Celebrate! This is the last article you need to read on millennial loyalty in its current state.

The last article you’ll ever need to read on millennial loyalty … well, for a while

So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so

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What Makes the Best Digital Loyalty Programs?

We know you’ve been looking for ideas! I’m going to start this one off by making a bold statement, something I’m not

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IC Group Delivers Evolutionary Digital Loyalty Program

IC Group is delighted to announce their role in the delivery of a true first in the vision care industry for an

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How to increase revenue & profit with a rewards program

A little while back, I answered one key question in a blog that we’re always asked at IC Group.

Digital promotions planning can be a tough balancing act.

Planning for Promotions

Managing your margins, when it comes to digital promotions planning, is key, but there’s nothing more wasteful than wasted time!

What’s in a Name?

A loyalty program name is the first thing people encounter when they engage your company, it’s the ‘hello,’ the opportunity to create a first impression.

In digital loyalty programs, finding the right rewards for your customers is important.

What Do Customers Really Value in a Loyalty Program?

I’ve been a member of the Red River Co-op gas loyalty program for over a decade, but things are changing.

Where should your rewards program fit into your marketing?

Your rewards program shouldn’t be separate from your brand building. They’re trying to achieve the same goal – loyalty.

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